The 9 Most Common Mistakes Advisors Make
Mistake #4: Not Using Technology Optimally
Do you have a CRM? An imaging system? A communications tool? A portfolio analyzer? A client portal?
Whether you have one, two, all, or more than what's listed above, you may be committing another massive mistake: not using your technology optimally.
A common conversation I have with advisors is in relation to their CRM. It usually goes something like this:
"Do you have a CRM?"
"Yes, we use (Redtail/Junxure/Goldmine/Salesforce/etc...)."
"Are your contacts up to date?"
"I think so. I'm not too sure."
"Are you using tag groups or segments?"
"Sometimes. But not regularly."
"Are you using workflows?"
"Can it do that?"
Point being, according to Investment News, most advisors have yet to fully utilize their current technology. When you don't optimize the technology you have, you're letting money go down the drain, both literally by paying for the software, and figuratively by losing your time to inefficiencies.
What technology do you have in place? Download our model office's list of technology solutions, along with the functions within each that are essential to implement to improve your efficiency.
Keep your eyes out for our next most common mistake advisors make, and be sure to download our resources to help you best utilize technology to improve efficiencies within your practice.